This TVC is inspired by a true story. It was a story of how a family with sixteen children emotes the spirit of cooperation to achieve progress; paralleling Malaysiaís sixteen geographical boundaries (13 states and 3 federal territories) working together as a nation to fast forward progress. It is a story of how the sum of the parts is greater than the whole.
Narrated by a central character. Visual direction for this concept is light hearted and uses light humour to portray how 16 characters act in varied scenes recalling memories of the trials and tribulations of growing up together; progressing from a SDP terrace house to a bungalow as their life progresses.