Project Maybank : Project Heart

Maybank CSR video to increase public awareness of Orang Asli need for solar-powered bulbs. It is a crowdsourcing campaign which was launched on broadcast and online platform which received a warm welcome from the public.

  • Client

    Zenith Media

  • Genre


  • Deliverables

    2 minutes x 1 episode

  • Awards & Achievements

    Winner for Best Use of Co-Creation category for Singapore Marketing Interactive Awards 2014

  • Year


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